So often when we measure the success or failure of a company we look only at the bottom line. Profit is success, and breaking even or losing money is failure. To a point, this makes sense. A company can't be sustainable until it's financially solvent, however, there's so much more to success or failure than can be read from a single bottom line.
We've started gaining some serious momentum, not just in natural food stores, but in the social landscape where real cultural progress is being made. This is the where the true heart of Buchi beats.
Buchi is now being capped in twist off -- twist on bottles. No bottle openers necessary! You'll start to notice the new twist offs phasing in this month, and they will totally replace the pry tops soon. It's part of our larger effort for the year to make our kombucha more affordable and accessible.
Our goal this spring is to make Buchi more affordable and accessible than ever before. If you've been following us, you know we've already drastically dropped our draft prices with Whole Foods making bulk Buchi growlers and bale tops the most affordable kombucha on the market at only $2.15 per 12 oz pour.