The success of Buchi has been built on hard work, inspiring people and a series of synchronistic occurances which have allowed us to grow like we have without having any money for marketing or sales. From the land where we live and the earth bermed brewery we brew in, to 2 low interest loans we've gotten from Whole Foods incredible tribe we have pulled together -- we have learned to look for and expect miracles.
Our Intentional Line builds upon the completion of our Elemental Series -- declaring our communities' shared values in order to manifest them into reality.
Did you know that every time you drink a bottle of Buchi Sovereign, you're supporting the critical work of the Farm-to-Consumer Legal Defense Fund? FTCLDF (for short) is a grassroots social profit protecting our food sovereignty by defending the legal rights of small farmers. Artisan food producers who make raw foods like Buchi are at risk every day of being shut down or stifled by regulators who don't understand kombucha or the benefit of consuming living foods.
BIG news -- Buchi just appeared in the kombucha coolers of ALL 42 Mid Atlantic Whole Foods Markets! This includes all of their stores in VA, MD, DC, PA, NJ, OH, and KY!
They're starting with 5 flavors: Fire, Water, Seed, Avonlea & Sovereign. We'll be up there for most of April to help get things going, but it's a huge area and we can't do it alone, so we need your help! If you know anyone who drinks kombucha (or should) in any of those states, please let them know about us and suggest a flavor for them to try.
Launching January 2014: The Intentional Series
Our Intentional Line builds upon the completion of our Elemental Series -- declaring our communities' shared values in order to manifest them into reality. The intentions will be cast with a simple, direct and powerful word on the front billboard of the label, cumulatively crafting a narrative which illuminates the ethos behind Buchi as well as donating 5 cents from each bottle sold to the social profits (nonprofits) we partner with to empower our ideals.
Parents of Asheville --
We have some exciting news! Our tribe is co-creating a progressive new school called Avonlea Learning Community here on the farm where we live and brew!
We've been homeschooling our kids here for years, but our children are growing up just as fast as our company is -- and the vision for our school has evolved to reflect this.
When we started Buchi almost 6 years ago, our intention was simple -- to bottle and share a healthy probiotic beverage with our friends and neighbors.
We're so grateful to work with some truly incredible individuals creating social change in communities across the south east and mid atlantic through small businesses. For every small business, there's a story. These stories need to be told -- which is why we've decided to start featuring some of our favorite independent retailers each month on our homepage. This program is just beginning, and we'll be posting updates as it continues to evolve.
So often when we measure the success or failure of a company we look only at the bottom line. Profit is success, and breaking even or losing money is failure. To a point, this makes sense. A company can't be sustainable until it's financially solvent, however, there's so much more to success or failure than can be read from a single bottom line.